Every crisis is an opportunity, and the current economic climate is no different from previous eras of economic hardship. As an atmosphere of extreme risk aversion envelopes the business world, it is worth remembering that some of the world's biggest brands and companies were launched in recessionary conditions. Opportunity: 45 Scenarios to Drive Your Business in Challenging Times provides clear action steps on how to not only survive a recession, but actually thrive in it. Based on real-life case studies and examples, Derzko takes the reader through 45 scenarios developed over the course of 20 years through his Opportunity Clinic workshops. Some of the scenarios include: 1) identifying opportunities that are left behind by the competition; 2) taking advantage of trends before others do; 3) creating value by combining different products; 4) re-thinking and changing the current business model; 5) plus 41 more cutting-edge strategies. Tested and proven, Opportunity: 45 Scenarios to Drive Your Business in Chalenging Times is a must-read for every entrepreneur, businessperson, manager and executive seeking to drive their business forward.
