We live in a world that is unequal by nature. One could even say that its diversity is essential to all the world's survival. However, inequality among human beings is one of society's biggest problems. This book is about opportunities. It is about being at the forefront of a paradigm change and a win-win situation. And it is about leading one of the most compelling and exciting shifts in our society: women's empowerment. Company leaders are used to dealing with radical changes in markets, but there is a story that corporations all over the globe have chosen to ignore. This story is the sum total of millions of lost opportunities, because over half the potential workforce was left behind. Although half the population is made up of women, only 50% of them can earn a decent living. The Other Halfsets out to change just that. AUTHOR: As CEO of Ikea Switzerland and co-chair of the UN High Level panel on Women's Economic Empowerment, Simona practices what she preaches. Having closed the pay and gender gaps at Ikea, she challenges other managers to do the same. Simona is an Italian citizen and resides in Switzerland. SELLING POINTS: . The time is now for leaders in companies all over the world to consider women as valued employees for the greater good . The emancipation of women in the workforce will be one of the greatest financial and corporate revolutions of the 21stcentury . Re-strategising traditional corporate structures, to include women and survive this new era of multiformity . A book which addresses a common corporate ignorance to recognise the diversification in the public sphere, but fails to administer this notability within internal corporate structures . Written by an author who has first-hand empiricism to the effects of women's economic empowerment
