Dimensions
135 x 234 x 28mm
The headlines are full of stories of corporate disaster and scandal, from the Libor fines to the Deepwater Horizon debacle. The kneejerk reaction is often one of denial when an immediate reaction is needed from the CEO, who may be balancing the handling of government regulators at the same time as dealing with the fall-out from real time social media and its effect on public opinion.
Out of the Blue is a guide for every CEO, Board of Directors and Counsel faced with an unexpected major crisis. Donald and Pullen provide a strategic guide on how to handle this potential Armageddon. Forget about the old crisis manuals, this is about the real dangers facing companies today - the ones they dont see coming.
Looking at some of the biggest corporate disasters of the last 15 years, this book spells out the lessons to be learnt from the mistakes of others and explains what steps to take to get through a regulatory and reputational crisis and come out the other side with both reputation and company intact.
Outlining why dealing with such disasters is not just a matter for lawyers, they show why you need the full spectrum of PR, shareholders, stakeholders and government on your side. A must-read for executives in all industries.
