Own Your Industry is a guide to what you can do to position yourself as the 'go-to-name' in your industry. Because when yo are known as the expert, they will come to you.
* Learn how to build an industry reputation
* How to use media channels to reach your market
* Communicate complex ideas through memorable frameworks
* Discover how your fee structure defines you as beginner or valued veteran
The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors.
Become the answer to the question: 'You know who you should talk to about that?'
