Why does Pan Am's blue globe retain its cult status although the airline went bankrupt long ago? This unprecedented analysis explores the history and strategies that created a truly triumphant brand.
Pan Am: History, Design & Identity is an inspired tribute to one of the most influential companies of the 20th century and a superbly told cultural history of American modernism. It is the captivating story of an airline company that refused to consider anything impossible and single-handedly revolutionised air travel. From modest beginnings in the late 1920s, Pan Am developed into the world's best known airline with astonishing speed. Its rapid rise was accompanied by highly effective publicity campaigns which featured some of the best design and advertising in the industry. Pan Am plays a significant role in American popular culture and many of its iconic designs have remained in our collective memory down to the present day.
The book takes the reader on a journey into the daring world of early air travel, follows the first crossings of the Atlantic and Pacific oceans, investigates commercial aviation during World War II, and gives a feeling of the thrill of the jet age when a plane ticket started to become more affordable for the general public and mass tourism took off. A spellbinding visual storyline featuring more than 900 photos and illustrations supplements the meticulously researched text, allowing readers to retrace for themselves Pan Am's resourceful marketing and design initiatives.
No expense has been spared to reproduce this critical part of American cultural history: many museums and private collectors co-operated and Callisto's production manager supervised the digitalisation and recorded the properties of much of the original commercial art reproduced in this book, taking note of any special colours or other significant characteristics. To enable the reader to enjoy them with the same intensity Pan Am's customers did many years ago, this edition features additional varnishes and Pantone colours to simulate originals as closely as feasible. The result is a book that presents all commercial art with unparalleled accuracy and vivacity.
Conceived by internationally recognised art book publisher Callisto and designed by distinguished Berlin-based designer Yvonne Quirmbach, Pan Am: History, Design & Identity was produced in a renowned printing facility in northern Italy on deluxe 200 g Fedrigoni paper.
