In this blistering memoir of his life in the baking business, Dean Brettschneider describes his journey from a small town baker’s apprentice to Global Baker and the internationally successful entrepreneur he is today. Make no mistake — this is not a book about baking. As we follow the interwoven arcs of Dean’s career and personal life, his experience teaches us practical lessons on how to harness our passion to strategically improve ourselves and advance our careers. His revelations on entrepreneurship — most notably how he founded Baker wCook and transformed it from a neighbourhood bakery into a multi-national money-spinner in a matter of years — give us a first row view of what goes into building a business from the ground up, including all of the pain and sacrifice that comes with it. Told in a refreshingly frank manner, Dean’s story is sometimes shockingly direct, often hilarious, and always enlightening, leaving us with valuable astute insights into how to navigate the trials and tribulations of life in business.
