The Story of a $55,492 Bowl of Potato Salad In the summer of 2014, what began on a whim as a Kickstarter campaign to raise $10 to make potato salad exploded into one of the most talked-about Internet campaigns ever ? and yielded the most delicious and versatile potato salad cookbook you'll ever hold in your hands. In celebration of this hugely successful phenomenon that united a community of potato heads around the globe, 'The Peace, Love and Potato Salad Cookbook' serves up a delicious mix of photos and recipes?from the perennial favourite Classic Potato Salad to new takes like Chipotle Corn Potato Salad and Winter Squash Potato Salad with Sage-Feta Dressing ? that elevate potato salad from a humble, summertime side-dish to its new and rightful status as a year-round, jack-of-all-trades star.