Personal Influence by Elihu Katz


Authors
Elihu Katz
ISBN
9781412805070
Published
Binding
Paperback
Pages
434
Dimensions
152 x 229mm

First published in 1955, Personal Influence reports the results of a pioneering study conducted in Decatur, Illinois, validating Lazarsfeld's discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
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