This broad selection of Swiss architecture, graphic design, and design from 1950 to 2006 demonstrates that in this context, playful humor and clarity are by no means opposites, but a highly unusual duo of qualities that mingle and interpenetrate. The question addressed by this publication is: are these examples from three professions, various regions and languages, and a period of more than fifty years bound together by a common denominator? No parade of luxury items, but talents and ideas finding material expression and clients with the courage to embrace new "inventions, a presented with examples from architecture, graphic design, and design: movie theaters, swimming pools, pedestrian bridges, gas stations, posters, journals, record and CD covers, books, web design, furniture, and the legendary TEE train (Trans-Europe Express). This publication is accompanied by an exhibition at the Kornhausforum in Bern, which then goes on to additional locations throughout the world.