Dimensions
153 x 234 x 20mm
Why we need to pursue the right kind of popularity for the greatest personal and professional rewards.
Who doesn't want to be more popular? Surely a person's popularity - be it at school, work or socially - is the best predictor of how happy and successful they can be?
The truth is actually much more complex. This impeccably researched and highly entertaining book presents two very distinct types of popularity and shows how only one of them will get us where we want.
Based on 20 years of research and written by popularity expert Mitch Prinstein, Popular investigates the science of what popularity is, why we care about it so much – even if we don’t think we do – what kind of popularity is worth caring about, and if we can still get the popularity we want, even if we didn't have it when we were younger. Prinstein also offers important insights on parenting for popularity, explaining why supporting children in the right way will help them cultivate the right kind of popularity and help shape them positively as adults in the future.
