Uses a critical psychology approach that looks at body-image as a complex phenomenon with no easy, clean-cut or self-evident accounts
Offers an innovative and important development in body image research that uses poststructualist and psycho-social frameworks; and it develops postfeminist sensibility research by bringing to the fore its previously implicit engagement with body image
Situated in the new 'post digital cultures' field developing out of the normalisation of the digital and the blurring of on/offline subjectivity and practice