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Power Brands: Measuring, Making, Managing, Brand Scussess

Power Brands: Measuring, Making, Managing, Brand Scussess by Hajo Riesenbeck & Jesko Perrey


Authors
Hajo Riesenbeck &
Jesko Perrey
ISBN
9783527503902
Published
Released
01 / 01 / 2009
Binding
Hardcover
Pages
350

The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.
Christmas Catalogue 2024 x BookFrenzy
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