How can decisions be improved by detecting and managing inherent weaknesses? This book analyses the practical implications of behavioural economics among decision makers to encourage active creative thinking and drive individuals and organisations to make better decisions. Going beyond behavioural economics, the book uses psychology, philosophy and anthropology to demonstrate the myths which govern behaviour, our natural longing for inclusion and the power held by those setting the agenda our vicinity. This book enables active thinking and encourages the use of System 2 thinking to steer the corporate ship in line with the corporate purpose, and for individuals to be a useful asset to their companies. In order to succeed, you need to be resilient, get your bearings and never give in. In short, you need to be a contrarian, a sternly resilient contrarian. AUTHOR: Ulf Löwenhav is a partner of Pinq Mango and an investment banking and strategy advisor. In addition, he is an adjunct professor at Stockholm Business School in behavioural economics, and a research associate and DBA candidate at Henley Business School, focusing on strategic financial decisions. He lives in Sweden. SELLING POINTS: . An inspiring and engaging book about making wise and breakthrough decisions in business and life . Engaging and thought-provoking book that takes behavioural economics beyond psychology into philosophy and anthropology . Encourages readers to look for the invisible forces that govern and become a hindrance to themselves . The practical and applied version of Daniel Kahneman's bestselling Thinking, Fast and Slow . A study into the nature of one's somatic inclusion, and how this operates through normative institutional categorisations
