Precisely provides a blueprint for how professionals in the private and public sectors can use big data with precision systems, the highly engineered working arrangements of people, processes, and machines powered by artificial intelligence and machine learning, for business purposes. These intersections of people and technology create new systems and opportunities for performance at scale. They require new skillsets and workflows but let professionals in every walk of life achieve the change they want, precisely where, when, and how they want it-at work and in the marketplace, hospitals, the voting booth, classrooms, and factories.

The book is structured around seven basic precision designs that professionals can use right now. Based on the authors' collective seven decades of teaching, consulting, and staff work at the highest levels of government, industry, and commerce-along with a number of case studies-these methods are designed for any firm or agency, executive or manager, physician, coach, or campaign chief for success with precision today. A variety of designs are especially important, as companies born in the digital age and legacy companies have their own unique challenges. Precisely homes in on key data-science strategies for business professionals, demonstrating how they can conceive, improve, and implement their ideas.