You can have the best coders in the world working in your teams, but if your project management isn't up to scratch, your project is almost certain to be delayed, to come in over budget, and in some cases fail entirely. By taking precise control of your application development process, you can make changes, both large and small throughout your project's life cycle that will lead to better quality finished products that are consistently delivered on time and within budget.
Application Lifecycle Management (ALM) is an area of rapidly growing interest within the development community. because it's techniques allow you to deal with the process of developing applications across many areas of responsibility and across many different disciplines, it's effects on your project can be wide-ranging and pronounced. It is a management project tool that has practical implications for the whole team- from architects to designers, from developers to testers.