Jeff and Carolle Dachowski present 60 ideas for shaping up a lagging business or hitting the ground running with a fledgling portrait and wedding photography business. In part 1, Pricing and Operations, readers will learn great ideas for pricing, proofing images, retouching, dealing with taxes, and more. In part 2, Client Perspective, Pricing and Operations, the Dachowskis focus on maximizing the client experience. You'll learn to appeal to your target client and ensure that your logo and brand send a cohesive message. You'll also learn to form marketing partnerships and become more involved in community events. In part 3, Marketing and Promotions, the authors provide marketing tactics that are best suited to today's climate. Photographers will learn to develop successful marketing campaigns, use social media, and find new opportunities for success. With 60 top-notch ideas for profit enhancement, sample marketing materials, and inspiring images, this book will help photographers of all levels reach their financial goals.
