Public Relations For Dummies

Public Relations For Dummies by Eric Yaverbaum & James Palmer


ISBN
9781394284870
Published
Binding
Paperback
Pages
368

Understand what it takes to develop successful public relations campaigns
Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond. Plus, this new edition covers the latest technology for reaching more people and analyzing your results. No business jargon in this book—just clear, simple information and advice on making PR work for you.

Understand the purpose and process of public relations management
Choose the right PR tactics to meet your specific goals
Use social media, including TikTok, to your advantage
Connect with people who can help you build your brand's reputation

This Dummies guide is great for small business owners and people who want to learn more about doing PR for larger companies. Nonprofit organizations and influencers will also love these tips on getting noticed.
Christmas Catalogue 2024 x BookFrenzy
35.66
RRP: $41.95
15% off RRP



Instore Price: $41.95
Public Relations For Dummies is scheduled to be released in 2 months 5 days.

Other Titles by Eric Yaverbaum & James Palmer



RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.