Pulse: How Nature Is Inspiring The Technology Of The 21st Century

Pulse: How Nature Is Inspiring The Technology Of The 21st Century by Robert Frenay


ISBN
9780316640510
Published
Binding
Paperback
Pages
576
Dimensions
233 x 156 x 44mm

Nothing less than a blueprint for a new way of living: a global movement which aims to marry the fruits of technology with the essential truths of Mother Nature.

Bridges are made with spider silk; ships that swim like fish; rubber as supple as a dragonfly's wing -- innovations like these are at the forefront of the concept of 'the new biology'. A way of using nature as a model for human designs, the new biology is a growing force in many different fields, and will have enormous impact on the development of the twenty-first century.

Companies like IBM, Volvo, and AT&T are already exploring how we can learn from and use properties that exist in nature, and how to improve cost-efficiency by using concepts like 'design for disassembly', whereby each component of a product can be recycled at the end of the product's natural life. Waste products, too, are increasingly being used as raw materials, so one industry's rubbish is another's power.

Creating 'industrial ecologies' like these lies at the heart of the new biology: a new way of thinking for a new millennium. The essential introduction to this idea, 'Pulse', is a fascinating look at how we might be living in the 21st century.
Christmas Catalogue 2024 x BookFrenzy
38.25
RRP: $45.00
15% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $45
Pulse: How Nature Is Inspiring The Technology Of The 21st Century is Out of Print


RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.