Dimensions
162 x 235 x 28mm
Today, most - if not all - established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety.
The ingenious and counterintuitive practice of Red Teaming has its origins in the military. It involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world.
In the first major book to reveal the business applications of Red Teaming, Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques. He also shows how many high-profile business failures could easily have been averted by using these approaches. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way we do business.
