Dimensions
229 x 181 x 14mm
Completely transform and grow your event or wedding videography business by learning to harness new media technology and business strategies.
* Ron Dawson is a recognized, influential leader in the huge field of event and wedding videography.
* Learn new ways of marketing, new design skills, and new ways to make money, which are not currently covered in other books for this audience.
* Real-world approach features several companies that are successfully using the methods outlined in the book.
Many books demonstrate how to properly shoot video or produce video, but there are hundreds of thousands of videographers who are looking for ways to create and grow their business. They need guidance from a successful independent videographer on topics such as building a brand, leveraging technology, creating a Web presence, being fluent in multiple video genres, and many other things that books about production and shooting video don't cover. Refocus: Cutting-Edge Strategies for Transforming Your Video Business takes a unique approach and is a complete guide to evolving one's video business, whether it's an individual, a small business, corporate, or freelance business in event, how-to, corporate, or wedding videography. Author Ron Dawson is considered the 'go-to' source on this type of information, voted twice by his peers in EventDV magazine as one of the top influential videographers in the industry. The marketing plan for this book will include close collaboration with Event DV Magazine; including a print ad, newsletter blast and promotion at tradeshows attended by Event DV. This outreach will ensure that we reach a significant proportion of the estimated 55,000 event videographers in the US.
