Office boys read them aloud by the water cooler. College kids recited them at campus parties. They were the marketing conversation piece of the sixties. To let the Beetle and its advertising pass on without a permanent record seemed a crying shame. For surely, no car was ever more loved, no advertising more admired. In a way the two became indivisible. The charming honest advertising became part of the charm and honesty of the car. "Remember those great Volkswagen Ads?" looks briefly at the birth of the car, as well as the campaign. And features over 250 of the award winning press advertisements and TV commercials that DDB produced. This beautifully produced hardback contains 216 pages, almost 50 of them in colour, featuring more than 300 illustrations. It has become essential reading for advertising practioners and car buffs everywhere.
