Several years ago, a group of colleagues who had just seen their new manufacturing venture crash overnight, and who had no experience of the hotel industry, decided to risk everything in creating a hotel experience like no other. Intimate, theatrical, romantic, it would blend the trappings of 5-star luxury with a genuine respect for the local culture and environment.
This books tells the story of the Banyan Tree, which, defying conventional hotel wisdom, quickly grew into one of the most successful, admired and by thousands of customers loved hotel brands in the world. Today, the Banyan Tree has resorts and hotels in some of the world's most exotic locations (Thailand, Mexico, the Maldives and Tibet). And is consistently voted one of the world's best luxury resorts by readers of Conde Nast Travel magazine. This is a story that will inspire and encourage anyone who is in the business of providing customer satisfaction and experience.
