Is it possible to have too much choice? The Churn is about what happens when, in our consumer-driven society, we try and exercise as many choices as we are given. It is about how we have access to a greater breadth of experience than ever before, but don't have time for the depths. It's having a world full of information at the click of a search engine, but never going into a library; it's travelling the world but never speaking another language; it is about going on 100 online dates but resisting relationships; it's chopping and changing faiths depending on what your needs are at the point in time; it's working on four short-term contracts in a year and never getting to know your colleagues.
It's about skating on the surface of things.
As a rampant consumer culture, hyper-mobility and technology give us access to more experiences than ever before, The Churn asks if we are sacrificing depth for breadth, or if it's possible to have both.
