This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts.
With coverage of math concepts integrated throughout the text, this new edition of Retail Buying contains up-to-date coverage of important retailing trends, including more coverage of global buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the retail industry. Ample activities drawn from real-world merchandising and incorporating current trends give students the opportunity to apply critical skills as they would in a professional environment.
New to This Edition
- New coverage of omni-channel retailing, online retailing, mobile technologies, social media (Chapter 1)
- Emphasis on analyzing and interpreting data with new information and practice problems (Part II)
- Updated information on the latest trends with global retailing (Chapter 13)
- 25% new Snapshot and Trendwatch features with more examples from the global marketplace
Retail Buying, 6th Edition STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of essential vocabulary and basic retail math formulas
-Practice your skills with downloadable Excel spreadsheets to complete the end of chapter Spreadsheet Skills exercises
-Enhance your knowledge with printable worksheets featuring step-by-step solutions to common retail buying math problems
-Watch videos related to chapter concepts
This bundle includes Retail Buying, 6th Edition and Retail Buying STUDIO Access Card.
