Retail Personality: Authentic And Successful

Retail Personality: Authentic And Successful by Marc Heikaus


ISBN
9783899863291
Published
Binding
Hardcover
Pages
240
Dimensions
240 x 300mm

What do the Parisian chocolatier and sculptor Patrick Roger, the makers of the trendy Oslo fashion label Norwegian Rain, T-Michael and Alexander Heller have in common with the Stuttgart optician Andreas Kraft? They all believe in the magic and allure of well-designed shops. And that is not all - as entrepreneurs, they must make their shops the ambassadors of their brand, philosophy and products. This book is an exploratory tour of offbeat retail hotspots worldwide. The focus is on interesting personalities who make a relevant contribution to the topic of shop design and product presentation. Text in English and German.
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