Riding the Waves of Culture 3rd Edition

The definitive guide to cross-cultural management - updated to help you lead effectively during a time of unprecedented globalization. First published nearly 20 years ago, Riding the Waves of Culture has now become the standard guide to conducting business in an international context.

Now, the third edition provides you with important new information and groundbreaking methods for leading effectively in the most globalized business landscape ever.

Praise for the second edition:
"In the global marketplace, Riding the Waves of Culture is the guide to managing effectively in diverse countries and cultures." - Napier Collins, Global Business Network
"A must-read for all international/intercultural managers... a powerful pioneering work that has gained the respect of corporate leaders around the world." - David Wigglesworth, Sietar International
"Great work. This... book offers the roadmap to solve the dilemmas of cross-cultural management in the 21st century, not only for the West bust also for the East." - Dr. Jae Ho Park, Professor of Psychology, Yeungnam University, Korea