For people who have been trained, educated and raised all
of their lives to behave and play by the rules, it is
extremely difficult to become creative, innovative and
entrepreneurial all of a sudden. We know that more than
60% of all working people do NOT like their jobs. And you
are still paying their salaries, while knowing that these
60% are not fulfilling their potential. In order to be
successful, companies need innovation. And to be
innovative it is necessary to be creative and
entrepreneurial. But being creative is just impossible
for most of us, because were trained all of our lives not
to be!Leen Zevenbergen's book, the title of this book
really means "and now everything has to be different".
Rip off your necktie means get out of your
straightjackets, is a call for those in business to
generate innovation within their businesses by being
innovative themselves and also to encourage their staff
to be innovative and creative, but in doing so to enjoy
the process.
