In 1862, in the city of Santiago de Cuba, a family-owned business purchased a distillery, producing the first bottle of what would become known as BACARDÍ rum. In the years that followed, Bacardi expanded to become a globally recognised household name, renowned for its premium quality white rum. The Rise of Bacardi tells the story of the Bacardi company, from its origins in the mid-19th century to its expansion in the early 20th to its international acclaim as the world's leading manufacturer of spirits today. This is the story of a company, but it is also the story of a family who has faced political and societal upheaval, from the Spanish American War to American Prohibition and the Cuban Revolution, and has continued to go from strength to strength over the last 150 years. As a member of the Bacardí family and former employee of the company, Jorge Del Rosal provides a unique insider's point of view in parallel to his own story as the company expanded in the latter half of the 20th century to today. AUTHOR: Jorge Del Rosal, fifth generation member of the Bacardí family, graduated from Georgia Tech and the US Brewers Academy. After working for 35 years as Master Blender, HR VP worldwide and Assistant to the President, he provides unique insights into his family, the company and the real history of Bacardi within this book. SELLING POINTS: . The story of a small family-owned company told from an insider's point of view . A compelling body of work that explores the societal, cultural and familial tensions that led to the formation of the enterprise . Author Jorge Del Rosal offers a unique and exclusive insider's view . A telling story of exertion, conflict and sacrifice, familial heritage and cultural pride . Curtailed with beautiful images that detail the rise of the Bat; 150 years of labour which Built A Tradition
