This is the first full-length biography of Ron Greenwood, West Ham United's most successful trophy-winning manager - a man who was instrumental in the development of 1966 World Cup-winning heroes Moore, Hurst and Peters. Ron lacked the ruthlessness of his more feted contemporaries, Bill Shankly and Don Revie, with whom his trophy success did not compare. But his West Ham team of the mid-1960s had its own moments of heady triumph - an FA Cup win in 1964 (the club's first), a European Cup Winners' Cup victory in 1965 (only the second European win by an English club) - and crucially they were always easy on the eye, even in defeat. Then there was the little matter of supplying three team members to England's World Cup victory in 1966, at a tournament in which their perfection of Greenwood's near-post cross ploy proved devastating. After 16 years at West Ham, Greenwood became England manager in 1977 and led them to the 1982 World Cup. An impeccable sportsman, deep thinker and skilled communicator, he was a noble servant to football.
