Graphic application based on carefully construed marketing strategies that appeal cleverly to consumers. Real-world examples--new and numerous--of packages and posters eye-catching in the retail environment; direct mail and pamphlets that tickle consumer emotions; novelties such as T-shirts and stickers that stimulate the desire to buy, and more.. An invaluable collection of design with the power to sell, presented with clear and concise explanations from the perspective of Product, Promotion, and Design.
