Every year, almost half a million people try to start a new small business with drive, enthusiasm, and dreams of success. Unfortunately, a majority of them fail. This book will help your business avoid being another statistic on business closure. The mortality rate for small businesses is higher than it should be because most entrepreneurs don t know what to do when crisis hits... and it always does. There are things that are going to happen that no textbook will ever warn you about, because no small business operates like the textbooks say it should. Read this book to help save your business from failure. In this provocative book, you ll find out how: poor customer care can ruin a small business; losing a big account is not the end of the world; cash-flow problems can bring you to a standstill; massive competition can be dealt with profitably; owner attitude can affect the entire business. After 30 years in many of his own small businesses and helping others, Barry Thomsen has seen pretty much all the things that can go wrong, all the solutions that just don t work, and all the ways to keep the doors open... if only for another month.
