This is a book for sharemarket investors who are not looking for get-rich-quick schemes but who are prepared to take a 'scientific' approach. That means they make considered decisions by weighing up all the facts and measuring all the information for accuracy.
It is a fundamentals approach which encourages investors to evaluate companies and management by analysing their company reports. Thornton takes a simple yet robust approach, reducing the main questions to ask of a company to a short list of three:
1. Is it making a profit?
2. Is it financially secure?
3. Is the current share price value for money?
