SEO is critical to understand in order to get high-volume traffic and potential customers to visit a site; this fun and friendly guide helps Web site owners, developers, and search engine optimizers create a site that ranks at the top of search engines
This updated edition of the bestseller features brand-new content on Google universal search, image search optimization, XML sitemaps, and more
Features expanded coverage of page-ranking strategies that use press releases, social networking, link baiting and link buying, keyword analysis, and Google trends
Reviews how to register a site with directories and indexes, use analysis tools to track results, use link popularity to boost rankings, and advertise a site using pay-per-click options
