Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these ideas and apply them to your business? How do you make money from them?
Secrets of the Moneylab reveals what business can learn from new economics and social psychology.It shows how shaping desires, using incentives and reducing risk consistently improves the bottom line.
In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen runs groundbreaking research into human behaviour. He packs Moneylab with insights into the invisible forces controlling the world of business.
These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.
