Analytics has become a key driver of competitive advantage for organizations, underpinning new waves of productivity, growth, innovation and customer insights. As the availability of data increases, it becomes ever more important that decision makers across companies can fully exploit the potential of analytics to provide effective insights. By expertly linking data and decision making, the author presents a new paradigm which will forge the way into helping develop products and services that cam positively contribute to society. Graham draws on his unique background in military intelligence, strategy consulting and analytics. Presenting research, personal experiences and case studies, in an engaging and practical format. AUTHOR: Graham Hogg has spent the last 15 years helping leaders and teams anchor data into decision making. As the leader of Connectworxs, he is passionate about helping organisations achieve growth by creating the right data driven culture to achieve their ambitions. After 20 years in advertising, he has spent the last eighteen as an independent troubleshooter, advising companies on how to change their businesses for the better, via change management programmes, training, facilitation, and non-exec work. SELLING POINTS: . A practical guide to data, how to interpret it, understand it, and exploit it, for business success . The first book which connects the dots between big data and business strategy Intelligent and engaging analyses coupled with practical methods . For every decision maker in every organisation across all sectors . Packed full of engaging and inspiring stories ? everyone should read this book
