Dimensions
140 x 216 x 14mm
Choosing the best way to sell for you, your company and your customers.
'Selling the Wheel' recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with he challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. No company can be all things to all customers - sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, 'Selling the Wheel' will be treasured by managers, salespeople and entrepreneurs everywhere.
