Sergio Rossi shoes are synonymous with red carpets, flash photography, and celebrity legs. From Hollywood to Cannes, Paris to New York, the brand has established a singular style, transforming the shoe from functional into a fashion object, from accessory to essential. Behind this success, which has made Sergio Rossi an institution in less than fifty years, are the annals of history, an Italian adventure. After the war, with the triumph of industrialization, Sergio Rossi opened its first studio in San Mauro Pascoli and developed in the wake of the profound changes that forged contemporary Italy. The spectrum of images ranges from neo-realism to Hollywood flamboyance. The brand has retained traces of this rich duality, a solid combination of expertise and glamour, a winning formula that is on of today's best success stories. AUTHOR: A former student of Ecole Normale Superieure are the ESSEC and a professor of liberal arts, Anne-Marie Clais has always been interested in the question of identity and the dynamic of its representations. After conducting research on theater, she has recently turned to brands and the media, both forms of contemporary theater residing between identity and appearance. Clais is also a contributor to Beaux Arts Magazine and Les Cashiers de Mediologie. ILLUSTRATIONS 60 illustrations *
