Service Management and Marketing - Managing the Service Profit Logic 4e

Service Management and Marketing - Managing the Service Profit Logic 4e by C Gronroos


Authors
C Gronroos
ISBN
9781118921449
Published
Binding
Paperback
Pages
536
Dimensions
187 x 235 x 29mm

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers.

With a wide base of examples, Christian Groenroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.

The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life:

https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-
120.99


This product is unable to be ordered online. Please check in-store availability.
Enter your Postcode or Suburb to view availability and delivery times.

You might also like

Million Dollar Weekend
36.99
36.99
_% Off
Ogilvy On Advertising
32.99
32.99
_% Off
Fanatical Prospecting
47.95
47.95
_% Off
Way of the Wolf
32.99
32.99
_% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.