Services Marketing by Manfred Bruhn


ISBN
9780273681571
Published
Binding
Paperback
Pages
504
Dimensions
188 x 248 x 27mm

Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.

Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.
112.99


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