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Shopper Marketing: How to Influence Consumer Decision-Making at the Point of Purchase

Shopper Marketing: How to Influence Consumer Decision-Making at the Point of Purchase by Markus Stahlberg & Ville Maila


Authors
Markus Stahlberg &
Ville Maila
ISBN
9780749457020
Published
Released
01 / 02 / 2010
Binding
Hardcover
Pages
256
Dimensions
162 x 240 x 20mm

This book explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers, at the point of purchase.
79.95


This product is unable to be ordered online. Please check in-store availability.
Shopper Marketing: How to Influence Consumer Decision-Making at the Point of Purchase is Out of Print

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