Slippers: Servicing and Selling

What makes a business successful or not? Mark Blumsky shows how a defining point of difference in the way we treat customers can turn an ordinary business into a very successful one. He uses examples to show how you can identify your point of difference and then implement it. Using the starting point of the plumber who always wore slippers in his customer's houses and what that meant, Mark goes through his own experience with this concept, as a shoe store owner and a local body politician. He brings in other industries and examples in a simple, readable book that gives any business operator a way to develop their particular point of difference.