A Reference for the Rest of Us!
Beginner Level.
Starting a business takes good ideas, capital, stamina and courage. This book recognises the needs of prospective and current entrepreneurs and arms them with the information they need to buy on those critical strengths. All business essentials are covered including financial, legal, marketing, sales and more. Filled with examples of successful and not-so-successful small businesses, this plain-English guide makes the start up process less daunting and more productive.
