A practical guide to getting started in your own small business.
Starting a small business? This book will equip you with all the knowledge and tools you need to set-up and run your business efficiently and effectively.
Co-authored by two of the leading experts in small business, Peter Switzer and Maureen Jordan, this book takes you step-by-step through the planning and setting up process, including:
- getting the right help from accountants and other business advisers to develop a sound business plan that can grow with your business
- creating the right workplace culture to create an award-winning business
- analysing your competitor's products and services to help you define your own marketing plan
- being aware of the most common mistakes people can make when they start a small business
- learning from the advice of some of the most sought after business speakers, trainers and coaches in Australia and the USA
- understanding the latest regulations involved in tax, superannuation, insurances and franchising
- keeping motivated-perhaps one of the most important ongoing steps
The Small Business Start-Up Guide covers all the essentials of launching a new business and maximising its potential.
