Dimensions
176 x 212 x 25mm
'Smart Marketing' covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities.
John Mariotti provides examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the smartest thinkers, including Regis McKenna and Philip Kotler.
