Every business has customers, and they determine its success or failure. Yet, it is surprising how little many managers really know and understand their customers. This book contains everything you need to understand about customers in order to be a great manager, and explains how to apply this information to a particular business. The book also shows how to develop a customer service vision, get close to customers, turn customer complaints into new business, create lasting customer loyalty, and use the Internet to grow customers. It gives you everything you need to win, keep, and continue to delight customers!
