Social Media Engagement for Dummies

Social Media Engagement for Dummies by Aliza Sherman & Danielle Elliot Smith


ISBN
9781118530191
Published
Released
01 / 07 / 2013
Binding
Paperback
Pages
384
Dimensions
187 x 232 x 25mm

Put "engage" front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.
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