How to Do Business with Africans
Western investors, project managers and business pioneers who wish to tap this dynamic market must master African marketing methods, and understand a very different working environment. Jeff Fadiman begins by explaining the background to doing business in South Africa; where the markets are and how the problems of the past can still throw major obstacles to Westerners who come for business.
He then explores the very heart of African methods, teaching you how to market yourself before even thinking of marketing your product. 'South Africa's "Black" Market' describes new market segments which have no Western parallels: dynamic African townships, extensive rural communities and large numbers of foreign Africans now pouring into South Africa.
