The first Sports Banger retrospective, published to celebrate the ten-year anniversary of the anarchic, genre-bending cult fashion house.
Sports Banger is a genre-defying, boundary-breaking fashion collective run by Jonny Banger, who interrogates British pop culture, fashion, class and politics through the subversion and (mis)appropriation of branding. Sports Banger: Lifestyles of the Poor, Rich and Famous tells the story of the first ten years of the irreverent brand, from its foundation in 2013 to the present day. It charts the rise of the brand from an underground bootlegging operation to an all-inclusive, internationally recognized fashion house, record label and socially conscious satirist in the mould of a modern-day Hogarth.
In a layout created by the Sports Banger studio, the book's images reflect the anarchic story: photographs of studio ephemera, fashion shows, collaborations with iconic brands including Nike and Tommy Hilfiger, and Sports Banger T-shirts rub shoulders with images of defaced government letters, raves and food banks. The book also features essays from influential figures from the worlds of fashion, art and music, including Turner Prize-winning artist Jeremy Deller, writer and curator Anastasiia Fedorova, and fashion writer and curator Nathalie Khan.
