Stand Out From The Crowd

In 'Stand Out from the Crowd', author Jay Lipe gives entrepreneurs, small business owners and marketers the tools to implement a comprehensive company identity strategy. Readers can use this complete communications approach to develop verbal, written and visual messages that target the right customers, ensure consistency in all marketing materials and keep an identity program on track. With this guide a company's identity becomes more than just letterhead, logo and business cards. Illuminating fundamental strategic principles with easy- to-use methods, this book arms every business with a winning competitive advantage.