Hospitality is among the most rewarding industries in the world - but independent business owners have to work harder than most to thrive in this competitive sector. Stand Out Hospitality offers a grounded, proven framework to help you lead with purpose, reconnect with your team and customers, and build a business that inspires lasting staff and customer loyalty. This book will help you to: Set high standards that reflect your values and improve performance without burnout Stand out by owning your difference and rising above the crowd Define your identity and build a business that works for you - not just because of you Build deep emotional connections among your teams and customers Use your personal story to lead, market, and grow with confidence